Friday, February 29, 2008

Top Beer Myths Busted

It seems like there is always that guy in the bar that has a crazy story about the beer he's drinking. The worst part, sometimes its believable, so you tell someone, then they tell someone, and thats a beer myth. Here are ten of the more outrageous myths about beer and what you need to know to set that guy in the bar straight.



Beer Myth 1: Beat the Beer Belly with Light Beer

OK, light beers have maybe 90-100 calories, regular beers generally have less than 200 calories. A beer lover would say the difference is comparable to the difference between McDonalds and a 5 star restaurant. A dietician would tell you the difference is negligible. So unless you are drinking 300 beers a week, I would drink the good stuff.


Beer Myth 2: The darker the beer, the more alcohol it contains

Not even close. Guinness is black, and has 4.2% alcohol. The color of a beer comes from the toasted malts, which has no effect on alcohol content. Ingredients like rice syrup, honey, and corn syrup add alcohol to beer, but do not influence the color.


Beer Myth 3: Beer is ruined if warmed and then refrigerated

This can be true, if you do it many, many times, and it will happen gradually. People think re-chilling beer will cause it to be "skunked". Beer can be ruined by air, light and time. Temperature won't ruin a beer unless it's extreme. Get fresh beer and store it in dark place, and it will be fine.


Beer Myth 4: Imported beers have more alcohol than domestic beers

This comes from the way US beers reported their beers' alcohol content. The rest of the world uses "Alcohol by Volume", here is the US they used "Alcohol By Weight". Since beer weighs less than water, US beers had smaller numbers, but not less alcohol.


Beer Myth 5: The Guinness they serve in Ireland is better

It seems widely accepted that beer in "the old country" is better than what they export to the rest of the world. The brewing process is cheap, so why would a brewery risk their reputation by brewing a different beer for export? It doesn't make sense, and it's not true. With few exceptions, the beer that is exported is the exact same beer that they serve in the bar across the street from the brewery. The difference is purely freshness. It takes two weeks for a keg of Guinness to get from Dublin to your favorite bar in the states. Some beers, like Fosters, is brewed in Canada under a license for sale in the US. But it is clearly stated on the bottle when this is the case.


Beer Myth 6: Beer shouldn't be Bitter

The bitterness of a beer comes from the hops. Hops are in all beers to balance the sweet malts and to act as a preservative. Some beers have a lot of hops, like India Pale Ales (IPAs) and some beers have less hops, like Wheat Beers. Hops can give a beer complexity and add all sorts of flavors and aromas, like pine, citrus, and earthiness. Hops are why people say beer is an acquired taste, but they also make beer delicious.


Beer Myth 7: The best beers are in green bottles.

As it turns out, brown bottles protect the beer from the light much better than green bottles or clear bottles. This myth comes from when there was a shortage of brown glass in Europe after WWII. The European beers were bottled in green instead, so green bottles came to represent imports. This certainly isn't the case anymore.


Beer Myth 8: The Thai beer Singha has formaldehyde in it

It seems widely believed that Singha is brewed with formaldehyde, as is Chang beer, San Miguel, Vietnamese 33, and Singapore's Tiger Beer. The most believable explanation for this one is that Singha is much more bitter and contains more alcohol than most lagers. When American or British expatriots and soldiers were drinking beer in Thailand, they got drunk much more quickly then they were used to, and it was much more bitter flavor then they were used to. To explain this it was suggested that it contained formaldehyde. Crazy.


Beer Myth 9: Corona is Mexican Piss

In the 1980s there was a rumor that Mexican workers were peeing in the Corona tanks that were destined for the US. Certainly alarmingly disgusting... if true. As it turns out this myth was started as a result of Corona's rising popularity in the US market, and who was jealous? Heineken. This was nothing more than a rumor started by a Heineken wholesaler in Reno. It all worked out, the guy from Heineken admitted his wrongdoing, and Corona continued it's rise to popularity. But the rumor can still be heard today in bars across the country.


Beer Myth 10: Women don't like beer

Thats crazy! My wife loves beer almost as much as I do. Women have brewed more beer than men in the history of beer. Sister Doris in Bavaria brews Mallersdorf lager. Fortunately, this myth is far from true.

Australia Teens Sold Self For Beers

Melbourne: Alcoholism is so rampant among Australian youngsters that girls as young as 11 get into prostitution just for a couple of cans of beer, a report by Sydney's Odyssey House revealed.

The annual report said children as young as 10 were being admitted to Odyssey's treatment program for alcohol abuse.

According to Sydney youth campaigner and head of Youth Off the Streets, Father Chris Riley, it was not surprising that the report showed that kids as young as 10 were abusing alcohol. Father Riley said that his personal experiences helping troubled kids were echoed in the report.

"In some of the communities we're working in at 9.30 in the morning, 12- (and) 13-year-olds have bottles of Jack Daniels in their hands, and it is just shocking the way these things are available to kids," news.com.au quoted Father Riley, as saying.

He added: "In one of our communities we work in, a group of girls aged between 11 and 16 go down to the bars and clubs at 1am, because that is when they will close, and will prostitute themselves simply for a can or two of beer. This is common throughout the communities we're working in."

"We're opening more and more liquor outlets, more and more access to alcohol... and we just don't get it, we just keep making it more available," said Father Riley.

"These kids can get access to alcohol whenever they want, and that is just not good enough,” he added.

He supported product labelling that warn kids about the dangers of drinking and called for alco-pops to be banned.

"I keep saying: 'Let's put labels on alcohol products saying that alcohol does brain damage to adolescents'," he said.

He added, "Let's take away those alco-pops which are targeting teens. Kids don't like the taste of alcohol, they like the effects that alcohol has on them, but they can get an alcoholic drink that tastes like a soft drink."

German Beer

German Beer
By Michael Russell

In Germany, beer is large part of the culture. There are over 1300 breweries in Germany, the most in any country in the world. Beer produced in Germany must adhere to the Reinheitsgebot (German purity law) which dictates what ingredients can be used. The only ingredients allowed are "Wasser, Hopfen, und Gerstenmalz" or water, hops and barley-malt in English. Cultured yeast was also included in the law after its invention. Today, most breweries from around the world have incorporated the Reinheitsgebot into the production of their own beer. Because of this purity requirement, which was law until 1988, German beers are recognized for their quality. There are many types of German beer. A few of the styles of ale include Altbier, Koelsch, Rauchbier and Weizen. German lagers include Helles, Maerzen, Bock, Pilsener, Schwarzbier and Dunkel. The colors, aromas and flavor of each type can vary widely, but all are drunk in large quantities: only the Czechs and Irish drink more beer per capita than the Germans.

Altbier, primarily drunk in the Lower Rhine region of Germany is a dark ale that is top-fermented. Its name, sometimes shortened to Alt, means simply "old beer". Koelsch is locally brewed in Cologne. It is yellow in color with a distinct flavor of hops. Rauchbier, meaning literally "smoke beer" is said to have a smoky flavor and color. Weizen is an ale made from malted wheat that is mild in flavor and has a light color.

Helles is a lager brewed in southern Germany, primarily in Munich and surrounding Bavaria. The name Helles, or Hellbier means "light beer" and has a light yellowish color. Maerzen beers are traditionally brewed for the famous German celebration of Oktoberfest and are traditionally a dark reddish-brown with a sweet malt flavor. Bock is a very strong-flavored beer dark in color, brewed in Munich during the winter. Pilsener, or Pils, is the most familiar of German beers, its flavor being slightly more hoppy and less malty than that of Helles. It was first brewed in the Bohemian city of Pilsen. Schwarzbier, meaning black beer, is a bottom-fermented lager with a chocolate flavor and dark color. Finally, Dunkel, or "dark beer" is a dark lager with a smooth flavor.

There are many companies in Germany that produce its over 5000 brands of beer. Some of the larger breweries in the north of the country include Beck's, St. Pauli Girl, Bitburger, Oettinger, Warsteiner and Krombach. The south has a higher concentration of breweries, but most are smaller, locally owned and operated. The Benedictine abbey Weihenstephan in southern Germany is supposedly the oldest brewery in the world: it began producing beer in the year 1040!

Oktoberfest is an annual festival held in Munich, Germany in the state of Bavaria. It begins in late September and goes on for two weeks into early October. Here, people from around the globe travel to celebrate German beer. Over six million attend the event annually. Only local breweries from Munich are allowed to serve their beers in the large tents (Bierzelt). These six breweries are Loewenbraeu, Hofbraeu, Hacker-Pschorr, Spaten, Paulaner and Augustiner. Other cities worldwide mimic this fair and hold their own versions of Oktoberfest. Some major cities in the U.S. that hold Oktoberfest celebrations include Appleton, Wisconsin, Cincinnati, Ohio, Hickory, North Carolina and Campbell, California.

Michael Russell

Your Independent guide to Beer

Friday, February 8, 2008

San Miguel Beer - Beer Flagship of the Philippines

San Miguel Beer is the best-tasting beer in the Philippines, carefully brewed to satisfy the distinct preferences of the resilient and unpretentious Filipino drinker. Its unique heritage is representative of a friendship between the Filipino drinker and his beer that has lasted over a hundred years!

San Miguel Pale Pilsen, the brewery's best-selling beer and the 14th largest-selling beer in the world! My personal fave along with Super Dry. :)




San Miguel, the unofficial National Beer of the Philippines, as now been on Thailand's beer shelves for several months in farang populated areas such as Phuket, Samui, Bangkok and Pattaya and is proving to be a popular brew.

San Miguel is brewed in a number of countries including the Phillipines, Nepal, China, Vietnam, Indonesia and Australia and is also exported to over 40 countries. In the Philippines and Hong Kong the beer is the number one market leader but in Thailand they are marketing it more as a premium beer with a select but better financed consumer.

San Miguel Corporation (SMC) first began its jaunt into Thailand by purchasing Thai Amarit Brewery Ltd. for US$102 million. Included in the deal was a 21.75-hectare brewery in the Pathum Thani province, 30 kilometers north of Bangkok. The state of the art brewery has a capacity of about 1 million hectolitres with room for significant expansion.

The first two beers launched by SMC, Red Horse and Blue Ice, were aimed more for the Thai market but San Miguel Pale Pilsen is squarely aimed at the foreign residents market. It is a well-balanced beer that has a lot of flavour. There is a taste that is not available in most other beers on the market, a bitter yet not too mature body that is perfumed by a malt aroma.

Currently in promotion mode this beer is available in taste tests in TOPS supermarkets and various bars in farang populated areas. So far the beer has proved popular and it has few rivals in terms of quality in the price range it resides. That said the Thai beer market is extremely competitive and beers like Heineken and Tiger have a strong grip on the higher end of the market.

Personally I welcome the addition of a flavoursome beer to the market and am making sure to purchase the beer regularly so as to prove to Thai supermarkets and convenience stores that there is demand for decent beer.

San Miguel Beer commercial Beer that started in the Philippines and has now become the leading beer in Hong Kong and South China.


Electrifying Sabado nights commercial theme of San Miguel Beer's TVC year 1995 with young footages of Ina Raymundo and Paolo Abrera.





one hand and a fork in the other; you use the fork to push food onto the spoon. And if you’re paranoid about food safety like I am, you wash everything down with San Miguel, which is a pretty good beer considering that I pretty much hate beer. (Even Jet Li and Stephen Chow like it, so who can argue?) As for nonnative food, well I have to laugh, because there are heaps of American chains in Manila, and I studiously avoided them all just like I do at home. Shakey


san miguel beer pale pilsen
san miguel beer pale pilsen
san miguel beer pale pilsen
san miguel beer pale pilsen
san miguel beer pale pilsen
san miguel beer pale pilsen
san miguel beer pale pilsen


San Miguel Beer Division (SMBD) a division of San Miguel Corporation, the largest food and beverage company in Southeast Asia. SMBD manufactures and distributes San Miguel Pale Pilsen, the undisputed leader in the Philippine market and the leading beer in Hong Kong.

San Miguel also produces a wide range of popular beverage products that are runaway market leaders in their respective product categories.


SMBD Overseas

J. Boag & Son, San Miguel's Australian brewer, is a leader in the fast-growing premium beer segment with James Boag Premium lager, while Anker Bir is the second-largest selling beer brand in Indonesia. Blue Star, one of its brands, is declared Baoding's Official Beer in 2001 as it is the best-selling beer in the city. Another brand, Dragon, outsells its closest rival in Shunde district's affordable section three to one.

In the Philippines, SMBD garnered a staggering 90% market share in the beer market, its closest rival is Asia Brewery, with local brand Beer na Beer and licensed brands Colt 45 and Lone Star. In Hong Kong, it garnered 24% share as it is more affordable than European rivals, and perhaps the number of Filipinos who enjoy San Miguel Pale Pilsen contributed to its success.

San Miguel is also produced in Nepal through a licensing agreement. San Miguel Beer Division also brews Miller Genuine Draft and Löwenbräu beers under license.

SMBD has facilities in China, Vietnam, Indonesia, Thailand and Australia.



Trivia

* San Miguel Pale Pilsen is featured in the anime feature Ghost in the Shell. The movie has scenes wherein Bateau (one of the leading characters) drinks a can of San Miguel Beer, which was recreated onscreen faithfully to its real life appearance.

* During the Japanese era, and Andres Soriano was in America with the exiled Commowealth Government, San Miguel became the Balintawak Beer Brewery, Funded and supported by the Japanese until the liberation. Andres Soriano ordered the beer to be consumed by the Americans and the Filipinos to the last drop rather than be labeled under the name San Miguel.

* People in Hong Kong often assume San Miguel Pale Pilsen is brewed locally (although it does have a brewery factory there).

* San Miguel in Spain has the same origins as San Miguel in the Philippines. However, since 1953 the brewery in Spain has been under separate ownership and no longer has any connections with San Miguel Corp. Philippines. The beer in Spain is brewed by San Miguel Fábricas de Cerveza y Malta S.A., part of the San Miguel-Mahou group.

* San Miguel has a cult following in the United States, especially among Filipino "Balikbayans."

* In the movie Shaolin Soccer, Fung is drinking a can of San Miguel Beer when he meets Steel Leg for the first time.

* Latest commercial endorsers of San Miguel Beer include Kris Aquino, Manny Pacquiao, Erik Morales, and Jet Li.

* In the Philippines, Hong Kong, and Korea 'white label' San Miguel is available. However in other areas, only the 'gold label' is available. The difference? Gold label is a gold colored paper label. White label is painted on white lettering. SMC has started shipping the gold paper labeled bottles, at least in Manila and might be phasing out the painted bottles. You might want to hold onto some of those old painted bottles as they may soon become collectable.

* San Miguel Beer Division held a 3-day drinking contest in Makati, Philippines. The winner of this 1994 drinking bout is no other than 20 year old Carlo Decena Bilbao, who still holds the record of 83 bottles of pale pilsen. Take note, this was all consumed without the use of his hands. He would simply pick up the bottle with his mouth and start pounding one after the other. The second placer for this event was no other than the German Gulper himself, Roland Hiitzer, who downed 15 pilsens.

 

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